• CLIENT
    Creightons
  • LOCATION
    Belfast, Northern Ireland
  • DATE
    November 2016
  • TAGS
    Branding Web Design Web Development

Background

For those of you familiar with the Balmoral/Finaghy area of south Belfast, you’ll know that Creightons’ stores are legendary. This family-run, small chain of supermarkets and garage have a proud heritage in the area – dating all the way back to 1936. Like all institutions, however, it occasionally needs a revamp in image terms. That’s where we stepped in.

Creightons of Finaghy, Balmoral and Black’s Road offer an extensive and enticing range of convenient and deli foods – plus carwash and fuel services, not to mention recent additions like handy Post Office & Ticketmaster services too. They’re especially well known for their brilliant homemade breakfasts and lunches.

But the brand was in need of a refresh – and their approach to us was particularly timely as they were about to embark on a new evening meal service, thus adding yet another impressive string to their bow.

Our designers looked at the brand in the round.

Branding


Photography


Website Development


In approaching the Creightons website, we decided to focus on offers and products, allowing visitors to very quickly see what’s available and where. The site is broken up into the services offered by Creightons across their 3 locations, such as the Auto Store, Post Office and Ticketmaster desk. Each service page includes handy details (opening hours etc.) along with imagery.

The overall site design is modern, responsive and clean. We used elements of the excellent branding work to maintain a consistent look between the digital representation of Creightons and the physical stores themselves.

We built the site on an open-source CMS that allows Creightons’ staff to manage the content quickly and easily. Our developers took the early decision to incorporate a cutting-edge JavaScript framework (AngularJS), specifically to work with the Ticketmaster API on the Ticketmaster service page. This allows very fast searching and filtering of the data coming from the API, without having to leave the site or spend time refreshing the page. This is one example of how we always seek the best available tools to provide the best experience for the end-user.
THE WAREHOUSE, 7 JAMES STREET SOUTH, BELFAST, BT2 8DN
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